Verlinvest Leads Rs 100 Crore Series B for Comet’s Offline Expansion

Featured image courtesy of Comet.

D2C sneaker brand Comet has concluded a Series B funding round, raising approximately Rs 100 crore. The capital infusion was led by Belgium-based investment firm Verlinvest, with participation from existing investors Elevation Capital and Nexus Venture Partners. Angel investors, including Urban Company cofounder Abhiraj Singh Bhal, also contributed to the round.

The funding, first reported by Entrackr on September 5, 2026, will help Comet expand its physical retail footprint and enhance its product development and technology infrastructure. This move signals a strategic shift for the direct-to-consumer brand, aiming to capture a wider market beyond its online channels.

Reports on this funding activity have evolved over the past week. As early as September 2, 2026, Entrackr reported Comet was in the process of raising Rs 99 crore, noting the potential for an “over 3x valuation premium.” While the exact valuation for the current Series B has not been disclosed, the consistent reporting of a figure around Rs 100 crore across multiple outlets (including Startuptalky and Inc42 on September 4 and 5 respectively) indicates the Series B round has now closed at the Rs 100 crore mark. The slight initial variance in reported amounts, from Rs 99 crore to Rs 100 crore, is not uncommon as funding rounds progress from initial intent to final closure.

The participation of Verlinvest, a global investment firm, as the lead investor suggests growing international confidence in the Indian D2C market and Comet’s specific brand proposition. For a D2C brand, securing capital from a global player like Verlinvest can open doors to broader market insights and strategic partnerships. The continued backing from existing investors Elevation Capital and Nexus Venture Partners further indicates a sustained belief in Comet’s growth trajectory and business model. These firms have been integral to Comet’s journey, and their renewed investment demonstrates the company’s consistent performance and future potential.

Comet’s decision to deploy a substantial portion of the Series B capital towards expanding its offline presence aligns with a broader trend among successful D2C brands. While starting online allows for agile market entry and direct customer feedback, establishing a physical retail footprint is often crucial for scaling, enhancing brand visibility, and building customer trust in a competitive market like India. Retail stores offer an experiential element that online channels cannot fully replicate, allowing customers to physically interact with products. Simultaneously strengthening product and technology capabilities ensures the brand remains competitive on both quality and customer experience fronts, whether online or offline. This dual focus positions Comet to pursue an omnichannel strategy, aiming for comprehensive market penetration.

This Series B raise positions Comet to solidify its presence in the Indian sneaker market. The investment from both global and seasoned domestic VCs, combined with a clear strategy for offline expansion and product enhancement, suggests a focused approach to sustained growth. The capital secured will be instrumental in executing this strategy and moving beyond its digital origins.

How much did Comet raise in its latest funding round?

Comet raised approximately Rs 100 crore in its Series B funding round.

Which firm led Comet’s Series B round?

Verlinvest, a Belgium-based investment firm, led Comet’s Series B funding round.

What are Comet’s plans for the new funds?

Comet plans to use the Series B funds to expand its retail footprint, strengthen its product offerings, and enhance its technology capabilities.

Compiled by Launch91 Desk from the sources linked above. More about Launch91.