Aman Gupta Invests in FIG Living, Backing Former boAt Executive Sushant Sharma’s Home Brand

Entrepreneur and investor Aman Gupta has placed a bet on FIG Living, a design-led home and living brand founded in 2025 by Sushant Sharma. The investment, made through Gupta’s firm SailThru Ventures, continues a professional association that began during Sharma’s tenure at boAt, where he worked with Gupta. This move shows experienced founders often back former colleagues starting new businesses.

FIG Living entered the consumer market with a focus on lighting products, including a range of table lamps, portable lamps, pendant lights, and wall lights. The brand aims to carve out a niche in the home and living segment by emphasizing design. The initial products show a clear plan to build brand equity in a category mixing utility and design.

FIG Living’s operational foundation is unique, as first reported by Startuptalky and Entrackr. The company operates using a thirty-year-old export manufacturer. This established entity reported a revenue of ₹16.2 crore and a 2.5% net margin for the year ending March 2025. This detail matters for early-stage founders. Many direct-to-consumer (D2C) brands struggle with initial capital expenditure, quality control, and supply chain complexities. Using an existing, decades-old manufacturing base, FIG Living bypasses many of these hurdles.

This strategic choice implies a different go-to-market (GTM) strategy and a faster path to product-market fit. Instead of spending early capital on setting up production lines or vetting new partners, FIG Living can focus its resources on brand building, design innovation, and distribution. The existing manufacturer’s financial health, even with modest margins, provides a tangible asset base and operational history that new startups rarely possess. This model layers modern design, marketing, and distribution onto an already functional production engine.

Aman Gupta’s investment also speaks to his continued engagement with the consumer internet space, particularly with founders he knows and trusts. His experience in scaling boAt, a brand that disrupted the audio accessories market, provides him with a keen understanding of consumer preferences and the intricacies of physical product distribution in India. Backing a former executive like Sushant Sharma, who understands the operational demands of such businesses, aligns with a strategy of investing in proven talent. This kind of network-driven investment often comes with capital, mentorship, and strategic guidance for scaling a physical goods brand.

The choice of home and living as a category is also noteworthy. As disposable incomes rise across India, consumers are increasingly investing in their living spaces, moving beyond basic utility to seek products that reflect personal style and design sensibilities. This growing demand creates fertile ground for brands like FIG Living, which emphasize aesthetics alongside functionality. The initial focus on lighting, a category where design deeply affects ambiance and decor, is a calculated entry point into this expanding market segment.

FIG Living’s approach, marrying a design-forward D2C brand with an established manufacturing backbone, provides a blueprint for other early-stage founders in consumer goods. It shows a way to mitigate some risks in physical product startups, proving innovation can cover the operational model, not just the product. The financial metrics of the underlying manufacturer—₹16.2 crore revenue and a 2.5% net margin for March 2025—provide a concrete foundation for the brand’s growth plans.

Who invested in FIG Living?

Aman Gupta invested in FIG Living through his investment firm, SailThru Ventures.

Who is the founder of FIG Living?

FIG Living was founded by Sushant Sharma.

When was FIG Living founded?

FIG Living was founded in 2025.

What kind of products does FIG Living offer?

FIG Living offers design-led home and living products, starting with lighting items such as table lamps, portable lamps, pendant lights, and wall lights.

What is unique about FIG Living’s operations?

FIG Living runs on a thirty-year-old export manufacturer that recorded ₹16.2 crore revenue and a 2.5% net margin for the year to March 2025.

Compiled by Launch91 Desk from the sources linked above. More about Launch91.